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Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. For the past two decades, these are the conversations that have been at the center of everything we do. It’s curly, it’s complicated, it’s fun, and we get it. That’s why all our products are inspired by our community. It’s why we keep our ingredients simple—everything curls need and nothing they don’t. And it’s why our stylists don’t just create amazing curls, they teach you how to create them on your own. Because at the end of the day, we believe in the very simple idea that people should love their unique curls in their own way.